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The first bar & nightlife educational event in the Caribbean that gathers all alcoholic beverage business in all the region to educate consumers on Sunday, and Industry on Monday
Why?
Consumers need to be educated. Consumer education leads them to be willing to pay more for a better experience and better products.
Make Puerto Rico the epicenter
of Bar scene in the Caribbean.
Unique learning center in the Caribbean for all things related to BARS and the alcoholic beverage business.
The Bars Show features a wide range of conferences that cover the latest trends and best practices in the alcoholic beverage industry, with a focus on rum, beer, vodka, whiskey, gin, and liquors.
Speakers will discuss topics such as the global tendencies in the industry, the future of cocktails and beer, bar and venue design, managing a bar's finances and inventory, marketing on a dime, and making bartending a career.
Join us at the Puerto Rico Convention Center in San Juan on June 7th and June 8th, 2026, to learn about the latest trends and best practices in the industry, network with decision-makers, and discover real business opportunities.
Joe Cabassa is a seasoned spirits educator and international brand ambassador with over two decades of experience in the distilled beverage industry. He holds advanced certifications, including the WSET Level 3 in Spirits and Sake, Level 2 in Wine, and a Diploma in Single Malt Whisky from the Edinburgh Whisky Academy. As a recognized Keeper of the Quaich, Joe has conducted whisky education and brand advocacy across 48 countries. He is also the founder of JoeAce, Inc., providing beverage assessments and training solutions.
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José Muñoz is a seasoned Puerto Rican entrepreneur and brand strategist with over 25 years of experience in advertising, marketing, and the beverage industry. Beginning his career as a graphic designer, he advanced to roles such as Creative Director and marketing executive for leading beer and rum companies in Puerto Rico. His deep understanding of brand development and market dynamics led him to co-found Ron Artesano, a premium craft rum brand celebrated for its artisanal production in the mountains of Jayuya, Puerto Rico.
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Embajador de Mezcal Buen Bicho y Espíritu LauroActor puertorriqueño y apasionado promotor del mezcal artesanal, Elí Cay descubrió su amor por esta bebida ancestral mientras vivía en México desarrollando su carrera actoral. Su vínculo con la cultura oaxaqueña lo llevó a los palenques tradicionales, donde aprendió directamente de los maestros mezcaleros.
BARS’ Educational Program will focus on both the consumer and professional sides of the beverage industry, with a strong emphasis on trends, education, and innovative experiences. We’ve divided the program into two rooms, each with six sessions per day, and split the days based on focus areas: Day 1 for consumer-facing trends and Day 2 for bar and restaurant staff education.
Many sessions will include hands-on workshops and tastings to foster direct learning and engagement.
There will be built-in networking times to connect with industry professionals, speakers, and fellow attendees.
Day 1 focuses on trends and education for the consumer, while Day 2 provides practical knowledge and skill development for bar and restaurant professionals.
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