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Luis Ávila

The author is a 34-year-old Italian/Venezuelan/Spanish/Panamanian who has lived in various countries throughout their life. They studied marketing and protocol and worked in the events industry from a young age, eventually becoming a bartender and Brand Ambassador. They opened their own marketing and events agency focused on liquid arts in Panama, including a cocktail garden called "La Gintoneria." They have now moved to a larger space to open an academy and expand their courses, and have been hired by the Pernod Ricard group as a "Portfolio Specialist" in the Panamanian market.

34 YEARS ITALIAN/VENEZUELAN/SPANISH/PANAMANIAN.

Proudly born in Caracas (Venezuela), raised since the age of 8 in the gastronomic city of Parma (Italy) and later at 15, in the majestic Madrid (Spain), landing at 26 in the paradisiacal Panama. I consider myself a true cocktail, full of cultures, flavors, and colors.

-STUDIES IN MARKETING, AT THE U. AUTÓNOMA DE MADRID.-MASTER IN PROTOCOL, AT THE U. EUROPEA DE MADRID.

Since the age of 15, I have worked in the world of events, starting from the basics, as a promoter, sales booster, host, entertainer, and coordinator. Later, at 18, I started collaborating as a bartender with large liquor groups. At 20, until my departure from Spain, I was a key account executive for distilled distributors in one of the country's most recognized agencies. At the same time, I worked as a Brand Ambassador for different brands. For 6 years, I had the privilege and responsibility of being the Director of one of the VIP areas of the Santiago Bernabeu, the stadium of Real Madrid.

-GRADUATED AS A BARTENDER AT HOUSE OF MIXOLOGY, IN MADRID.-GRADUATED AS A SPEED-BARTENDER AT HOUSE OF MIXOLOGY, IN MADRID. *PROFESSOR LUIS INCHAURRAGA, 2022 WORLD CLASS SPAIN.

After several years working as a bartender, being the Barback on a tour with David Rios in his year as world champion, and in some fashionable venues, I decided to take several courses, which opened the doors to an immense and beautiful universe: the liquid arts, which today is one of my strongest passions, along with traveling and diving.

"Combining my passions, accompanied by my talented partner Patricia, we decided to venture into the tropics, in beautiful Panama, undertaking what today is the leading marketing and events agency focused on the liquid arts in the country, "Mixologist events". For 2 years, we brought to life our own cocktail garden, "La Gintoneria", considered one of the reference venues for cocktails in the country.

Currently, we have moved to a new laboratory, six times larger, to officially open our academy and expand our courses, training, and consulting. Additionally, since November 2022, the Pernod Ricard group has hired me to help them in the Panamanian market as a "Portfolio Specialist".

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